First thing’s first, let’s talk about what lead generation is. In one sentence: It’s all about getting those clients for your company and your products. Thus, get some revenues that will keep you going forward.
The best way to start getting leads is to have a plan. Do you start your car’s engine for the sake of keeping it running or you want to get somewhere? I guess, we both know that answer, don’t we?
You need to create an audience-specific lead generation strategy because you need to optimize your CPL (cost-per-lead). A higher cost per lead means lower ROI and smaller profits.
Let’s say you want to sell ice cream to kids and you are offering the same, chocolate and vanilla ice cream, to all of them.
What do you think, would you have decent sales? Maybe yes but, you won’t be able to reach great numbers because some of them might like strawberry or pineapple ice cream. The latter ones won’t buy your product. You need to offer products according to your customers’ needs. You shouldn’t use the same tactic for all of them.
1. Better Targeting
By having a specific approach for each, clearly defined, audience segment you will be able to increase the user experience by offering the appropriate content to your leads.
2. Lower Resource Consumption
Better targeting means that you won’t have to pay $3 per lead, you’ll be able to reduce the cost per lead to $2, or even less. This will lower the resource consumption (time, money, … you name it).
3. Increased ROI
By having the same price for your products and reducing its overall production costs, you will be able to increase the return on investment. Your business just reached V1, it’s take off time.
The things we’ve been talking in the first part of the article are generic. You might’ve heard them before, you might’ve intuited them. Now, let’s see how you can turn these abstract theories into a plan.
1. Know the Kids
Before starting your plan you need to know who you are targeting. A sniper, before using the telescope, uses his eyesight to find its target.
According to Alex McGregor, Aussiewritings.com’s Lead Researcher “Before doing anything, you need to identify your audience. In the online world, there are lots of tools, such as Google Analytics, Facebook Analytics, etc. You can find everything there is about your audience, age, gender, location, studies, what they’ve been eating for breakfast. Just kidding, you can find that by asking them, Google won’t help you with this one. ”
2. Landing Pages
It’s useless having outstanding ideas, that drive traffic, and sending it to a landing page with a 90’s design. The best way to optimize your landing page is to use heatmaps. This way, you will be able to see which elements your audience likes and which they don’t. Replace the ones they don’t with new elements. A/B test continuously!
One of the best methods to focus on a certain niche is by offering Ebooks. You just found out what your kids like, so you can create a small ebook and ask for their contact details in return. “I give you this ebook, with information about the ice creams, you give me your contact details. This way, you will have constant updates on the ice cream industry.”
4. Paid Advertising
This is one of the easiest and the best way to increase the lead numbers. That’s because, in the online world, you can keep a track of virtually everything. Every aspect of your audience can be clearly defined, age, gender, studies, location, preferences, what do they like, everything.
With these aspects in mind, you can focus on the niche of your audience which is the most appropriate for your products and services.
5. Affiliate Marketing
The good aspect of any affiliate program is the fact that you can pinpoint the places where you want your content to appear. In paid ads, you can focus on a more general basis. You can say, “I want my content to appear in sites classes X, Y, and Z”. But, in affiliate marketing, you can say “I want my content to be shown solely on sites A, B, and C, from the X, Y, Z classes. The rest of them don’t have a 100% precise audience for my products.”
An audience-specific lead generation strategy can reduce your costs, thus improve your ROI. Your company will take the next flight towards the promised land and your revenues will increase.
You need to know the audience you are targeting, then you need to review your site and landing page for them to have a one-of-a-kind experience. Last, but not least, you need to find ingenious methods to get their attention and make them visit your site.
Olivia is a young journalist who is passionate about topics of career, digital marketing and self-development. She constantly tries to learn something new and share this experience on Aussie writings as well as on other relevant websites.