Even though I remember the time when people used to tease me and call me nuts for investing so much of my time and money into building my online business – today, things are quite different. They all have finally recognized the value behind my actions.
In 2016, everyone knows that the Internet matters. People of all age brackets understand that the game has changed forever. They all know that it’s of extreme importance to make sure that you’re capitalizing on everything that the Web has to offer.
It’s where all the attention is now. It’s where people go to get informed about everything and anything. In this day and age, The Internet represents the best option for anyone who wants to make a profitable business. It’s like a highway to the land of riches.
Why? – Well, because, regardless of what you do or sell, and how big or successful your brand might be, The Internet is here to help you expand your business even more and reach out to all those people that could be interested in what you have to offer.
It has given small to medium sized brands an unique opportunity to connect with their potential customers on a local and global scale.
That’s why maximizing exposure and making the most of their online opportunities has become the no.1 play in almost every entrepreneur’s playbook.
As I already said on this blog a couple of days ago, The Internet influences an insane number of sales today. Judging by the numbers I found from various sources online, in 2015 alone, 64% of all in-store purchases were influenced by what people read online. This means that around 2 trillion (that’s right, trillion) dollars were spent solely thanks to information that’s hosted on The Internet.
That’s amazing. And that’s just the start of it. The Internet hasn’t peaked yet. Various experts claim that in 2017, The Internet will generate more traffic than ever before, which directly means that its influence on today’s shoppers and their decisions will double, or maybe even triple in the next couple of years.
That’s why you should be doing everything in your power to make your online presence as good as it possibly could be. Every businessman and every brand, be it big, medium, or small, is working hard on making their online presence known all over the globe. They’re all spending their days and nights tracking their online campaigns and optimizing their website in order to make them more user and SEO friendly.
If you want to stay active and relevant in this game, you needs to step your online game up. Even though being active on social media is really important these days, if you truly want to dominate your niche online – you need to create a great, powerful, and professional website.
There’s no way around it. If you don’t a have an impressive digital office that lures people to read more about your business, browse through your product and service pages, and acknowledge your expertise – you might as well call it quits now. Without a professional and extremely user-friendly website you won’t get far in this ever-growing digital market.
Even though this seems like a pretty straightforward thing, to a lot of small-medium sized business owners building a website is no walk in the park.
Why? – Well, because a lot of different factors come into play here. You cannot just pick a random theme for your site and cross everything off your list. I mean, you can, but it’s only a matter of time when you’ll recognize that this pre-made skeleton lacks a lot of things that are important to you and your business.
For those who don’t really know what they want and where to get it, building a website tends to become a frustrating task. Even though a lot of helpful data that could guide them through this is already available online, people don’t want to spend days and weeks reading up on all sorts of different content. They just don’t have the time, nor the patience to go through this endless sea of tips and tricks.
This is where your web host can prove to be of some help.
Expertise and Experience
Everyone knows that web hosting is the backbone of the Internet. Without it, this ever expanding and ever giving world would instantly cease to exist. It’s the only thing that really keeps it up and running.
Thanks to that, serious web hosting providers know the importance of their role in this equation. They understand the value of creating and managing websites that truly work well for their owner.
Every good web host is in constant contact with all sorts of different designers and programmers. They often come into contact with different types of experienced online businessmen and coders that have high demands. This sort of thing keeps the hosts constantly updated on all the latest things that are “trending” in the industry.
For example, we at AltusHost constantly come into contact with all sorts of different small to medium sized businessmen who are interested in making it big online. We have a lot of knowledge on what sort of things price and structure wise really work for them. Naturally, there are exceptions of course – but a really big number of our clients is usually looking for similar things.
Also, our technical support regularly comes into contact with tons of new request, and they do their best to acquire new knowledge and feed our users with fresh solutions for their troubles. We’re all about innovating our work and solving problems, and that’s why inexperienced users should always consult their hosts on all sorts of different matters concerning their future website. A lot of good hosting companies have the necessary knowledge and experience to guide their users in the right direction.
Separating the Possible from the Impossible
The no.1 task of every good web hosting company is to make sure that everything is constantly up and running on optimal levels. It’s the only thing that matters. For example, we at AltusHost constantly monitor our server in order to make sure that everything is working as expected.
Our technicians fly over them like a hungry hawk. They know how our servers tick. Every single one of our support specialists knows what can be achieved on each and every package we offer, and what not. They know if something is eating up your resources and why your website isn’t really performing the way you want it to perform. These guys can tell you if a certain app is wolfing down your RAM, and what can you do to change that. Our technicians know all the alternatives and all the tricks that could help you have your cake and eat it too.
That’s why it’s of crucial importance that you speak to any of them before you proceed forward and make plans for something that isn’t really possible with a particular type of hosting.
Their advice can save you a lot of time and money. Be smart, talk to a real expert before you go ahead and do something that will come back to haunt you.
The Feedback
Like I already said above, hosting providers work with a lot of different web designers and programmers. Apart from knowing what they need and what’s trending in the industry, they also know who’s good at their job, and who’s not.
This could be very useful for all those people that aren’t really tech savvy, nor have many contacts in the IT industry.
Your hosting provider can help you make well-educated and informed decisions. App testing, debugging, security audits, etc. – everything concerning the future functionality and stability of your future website!
The author is highly qualified and writes blog posts weekly.
