Mobile marketing came fast and kinda natural into our digital lives. And is definitely here to stay, my friends.
Experts would say that there are many benefits in using mobile marketing techniques, like sending location and time-sensitive pieces of information, through a wide variety of channels, including push notifications, app-based marketing, QR codes, SMS, in-game mobile advertising, voice email and even through automated calls. Whoa!
Guys, we live in era of smartphones. People are basically addicted to their mobile devices. I am, and am not ashamed to admit it. Even my tech idiot savant 80-year-old neighbor kinda digs the whole “there’s an app for that” idea.
Push notifications rule this area of mobile marketing, obviously. It is essential in general product or a service promotion, building brand loyalty, and encouraging people to purchase those things from you, but also making sure that existing customers return to buy even more what they need.
Team behind Website Builder did a marvelous piece of work with infographic presented bellow. 104 interesting facts that you don’t know about mobile marketing, including desktop vs. niches that work best, comparisons, the best techniques, but also usage, adoption, commerce, search and conversion stats is in front of you.
For instance, did you know that 51% of business travelers get their travel information from mobile devices? Or that users browse 286% more products in an app than on the mobile web page?
Hope you’ll enjoy and feel inspired with this amazing infographic!
