Growth hacking has become a very popular term ever since it was used by Dropbox’s Sean Ellis back in 2010. The term stands for incredible business growth over a shorter period of time. Of course, this all became possible owing to the latest technological advancements. In the past, every business was physically limited to a certain degree of expansion.
Nowadays, as over 2 billion people are constantly present online through several social media networks, growth potentials have tremendously increased. However, you need to have a true innovative expert on your team or you can simply mimic the tried and true methods that are used by the top gurus in the business. A good thing is that growth hacking can be applied in different lines of work, including a blog, and there are several important steps you need to take.
What Are The Actual Things That Bloggers Should Do?
Blogging is a hobby that many people enjoy, but there are only a handful of people who really achieve incredible levels of traffic. There are simply too many factors that contribute to the amount of traffic on your website, and you will need several growth hacking techniques to make this dream come true.
Many traditional techniques are still good for attracting more traffic. For example, running a Twitter account is a very important method that brings tremendous traffic to a variety of blogs. Especially if you decide to use automation software that helps with sharing posts on that social network. It’s the cumulative effect of a number of small growth hacks that will get you the results you want.
Can One Person Handle It All?
In the past, a good marketer’s top quality was creativity. It is equally important now, but things have grown so much that it is nearly impossible for one person to have it all. A much better solution is to outsource some part of the growth hacking strategy, or hire a team that specializes in a particular online marketing strategy.
It is very important that the team focuses on constant traffic growth, applying various methods and testing their outcome. Metrics play an important role in business and using as many methods of measuring progress as possible is tremendously important, as it is going to give you a more precise overview of your growth.
Another important quality the team needs to possess is the ability to constantly shift between various growth hacking methods. Being creative and hardworking is not all that makes a good team, the essential thing is that they should be always looking for the latest methods that are giving good results. Following popular trends will tremendously increase a blog’s traffic.
So What Should Actually Be Done?
Once you have the right team, everything else is fairly easy. The point is to have a clear plan of things that need to be done. Defining goals is the starting point. Finding unique topics, creating quality content, and determining the amount of articles that you will post per week are the first few issues you need to tackle.
The amount of content is important, but its quality is more important, because an interesting read is what is going to keep visitors on your webpage. This is why brainstorming ideas should be an important part of the whole growth hacking process. The next thing is to ensure the right amount of external links leading to your blog.
Pitching to a great number of bloggers and other popular websites is going to give you a clear idea of who you can collaborate with. This is very important, as it is quite hard to get reputable websites to post your articles in the beginning, but with a lot of effort, the quality of your content and sheer persistence are going to give you a fair chance of getting through to the right people.
Creating a good amount of links, through creative and fresh high quality content is going to get you a lot of readers, since your website’s SEO is going to shine. Depending on the niche, different forms of growth hacks can lead to an even higher amounts of traffic.
Eventually, it all comes down to how much of your time you dedicate to your research and creativity. Growth hacking requires a lot of brainstorming, but it certainly creates incredible results. For a start, check out how some of the best growth hackers promoted brands that are quite well-known these days thanks to their efforts.
The author is highly qualified and writes blog posts weekly.
