Your customers can’t afford to waste time on a business website that doesn’t look up to par, loads slowly and doesn’t allow them to find what they need within a couple of clicks.
Since the development of very quick social media platforms like Twitter and Facebook, and with the appearance of functional tablets and smartphones, speed and simplicity have become the most important characteristics of any good website.
The good news is that there are many useful tools that you can use in order to redesign your website quickly and easily.
Enhancing your online presence is essential for success, so don’t sleep on it.
Here is how you can perform easy steps to do a clean website redesign and what tools you can use to do so.
Pay Attention To Your Data And Enhance Your Features
Make sure that you review all of your data thoroughly, so that you can get a good idea of how customers use your current website. The trick to achieving functional simplicity is to figure out which elements are absolutely necessary.
For basic data research, you can use free tools like Google Analytics or Yahoo Web Analytics. However, if you want to get some more insight into what makes your website work, you will have to pay some money.
Some of the tools you can use for this include CrazyEgg and FiveSecondTest. Bear in mind that your final goal is to create a list of functions you must have, based on the data you’ve gathered.
Figure Out What Your Website Should Do And What It Shouldn’t
By acquiring the right data and properly evaluating it, you will be able to eliminate the features your business doesn’t need or use.
After you have successfully accomplished this, you should rank all of the remaining functions by their significance, so that you can effectively accomplish everyday goals and start laying out your webpages.
Use outline tools and brainstorm to create a “rough” version of your page design that matches your plan.
Define Your Needs And Base Your Ideal Website Around Them
Usually, the most essential business content doesn’t take up a lot of space. Because of this, there are a lot of capable web hosting services available out there.
These modern web hosting services can manage upgrades and security, while supplying a website with features that work well on mobile phones, tablets and other devices. In the rough version, you should include most of the key features, so that you can get an idea of how it all works together.
Simplicity is the key when it comes to hosted sites.
For higher complexity and more features, such as product photo galleries or online forms, you should try more sophisticated web hosting services.
Make sure that you choose a scalable web host, so that your site can handle its steady growth.
Include Social Media In Your Design
Take a lot of time to consider the best placement for the social media content on your web page.
Usually, it’s in the center, up in front and it includes most of our dynamic content, including video, updates and all of your blog posts.
Twitter, Facebook, Pinterest and LinkedIn are the most popular platforms that you can integrate.
Find out ways to spread your content on these platforms and look for useful features that can help you promote likes on Facebook and follows on Twitter.
Once Your Site Is Up And Running, Test It Rigorously
At the very beginning, you should decide how you will measure your site’s failure or success. The results will vary, and that is normal, but there are a lot of useful metrics which include chat sessions, email lists sign ups, conversions from phone users and additional followers.
You can choose from various tools to optimize your performance. The best tools in my opinion are Optimizely, Visual Website Optimizer and Google Content Experiments.
Always monitor how your website is performing, because a good website is a never ending work in progress that must be attended to constantly.
Never forget the value of the internet. Your e-commerce store depends on its design and functionality.
If your website is outdated and non-functional, take these steps immediately, so that you reduce the damage as much as possible.
The author is highly qualified and writes blog posts weekly.
