Establishing a good content marketing technique is an essential part of every business strategy. From the mere moment of a website’s launch, it is necessary to take the right steps when picking the type of content that will naturally attract visitors and increase traffic flow. The three best ways of appealing to the public include video, images and textual content. Each of these approaches has its own advantages and it is very important that you know which type of content is best for the niche you are in.
Video content has become incredibly popular during the past decade, as mobile devices such as smartphones and tablets have conquered the world. Consumers around the world have become used to watching videos, especially those that contain a lot of valuable information. The reason why videos are becoming much more popular is the fact that it is much easier for people to retain the information that they attain through this medium.
Additionally, people connect much better when they are watching a person who is directly appealing to them and giving them important information in a straightforward way. This creates a certain level of trust, which is yet another advantage of this type of content. However, not everything should be promoted this way. There are niches that are more suitable for something else.
Creating content without images is something that will make your content worthless. No matter how great the information you are sharing with your audience is, it is essential to include images, which are an incredible visual tool for attracting people to your content. Images can be perfectly combined to improve textual content, which is what makes them a good asset for enriching text. In the last few years, a type of image that has become very popular is the infographic, which can attract much more people who become more engaged.
The main reason for this is the fact that customized infographics contain illustrations that cause a lot of users to pay more attention to the information covered by the infographic. Additionally, this type of content is much more easily consumed. This lets infographics cover the most important information from the niche they are interested in, and in a very fast manner at that.
This is the oldest channel of information transfer and it is a very important part of each marketing strategy, as it is a primary resource that is analyzed by search engines on the internet. Additionally, creating a text that goes into all the tiny details is something that can be done more easily than creating a video with the same purpose. In combination with images, such as screenshots or some other type of illustration, textual content becomes a much better source of information. This type of content will never go out of fashion, as it is much easier for people to check the information they need by simply bookmarking a page instead of fast-forwarding through video content.
What is the right choice?
All of these content types have their advantages. The best way to go is to combine all of them in order to create a variety of stable sources of traffic. There are quite a few different audience types and people enjoy consuming content in different ways. However, one of these content types should be dominant.
For example, if you are offering very important information in particular detail, your primary focus should be text in combination with images. On the other hand, if you are, for example, in the travel, fitness or review industry, your content should be more focused on imagery, as it is a much more effective way of transferring the message to your audience. Another reason why picking the right content type is important, is because it allows you to see whether the content is shareable on social media channels where you have the most followers.
For example, you cannot share textual content with thousands of followers on Instagram. On the other hand, sharing a photo on Twitter is not something that is going to bring a lot of results. Different types of content will perform differently on specific social networks, so make sure that you create an appropriate content type to share via your social media challenges.
These are the most prominent content types that you could use to tell a story to your audience. By simply following analytics data from services such as Google Analytics, you can easily see which type of content performs best. According to this information, you will know in which direction you need to go in order to create top notch content for your website’s visitors.