Content Strategy for Your Blog – Rank Worthiness, Engagement, and Relevance


The best way for your website to generate more authority is to have quality content and a good content strategy. However, we still need to establish what is considered quality content, or rank worthy content. We also need to explore what drives audience engagement and what they find interesting and relevant. So, the following article will share some insight into how to create engaging and rank worthy content, and how to allow your target readers to discover it. This will allow you to have links with greater value and better traffic on your website.

Rank Worthiness

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Let’s say you want to rank for a particular keyword, or a few keyword phrases, but at the same time, you do not want to end up with a meaningless piece of text that nobody finds useful. The first thing you need to do is abandon the notion of keyword density. You need to mention your keyword in your title, maybe in one subheading and then allow it to pop up naturally within the text. Your focus should be on topic relevant keywords and keyword phrases.

So, you need to find which other topics are tightly connected to your keyword and include them naturally in your text. Simply google the desired keyword and see the top ranking article and which topics they covered in their articles. Basically, you should do the same.

You might be thinking that simply retelling content that ranks high will make your content rank better. Well, that’s not entirely true. You still need to provide a satisfying user experience in order to be deemed worthy and, if you only copy what was already said, then users might just go for the original content.

Your best bet is so the called 10X type of content. Basically, you explore the topic from a different angle, one that hasn’t been explored so far. Your content needs to be a natural follow-up to the existing content base. In other words, people need to learn something new and useful from your texts, videos or infographics.

Engagement Tactics  

Since user experience and bounce rate also have their role to play in the whole ranking game, you need to somehow bring your audience to see your post. Well, the best thing you can do is to allow users to naturally discover you in order to satisfy their curiosity. You can do this by finding other blogs that have topics relevant to your content, and see if you can get a guest post there. If users click on the link and see something useful on your site, they are bound to stick around and see what else you have to offer.

Don’t go after every possible blog with high authority, but pick those where you can fit in effortlessly; don’t force your links. Additionally, don’t limit yourself to only those sites that allow “do-follow” links, since high domain blogs with “no-follow” links are also good if your target audience is there.

Social Media Engagement

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If you do not have social media pages or accounts that represent your blog or website, you are missing out on some great user engagement potential. Even though social networks do not influence ranking directly, no business owner, big or small, ignores their potential. A majority of your user base is on social networks and they like it when they can reach out and ask questions via the messenger feature. So, if you have a responsive profile, it will definitely be a plus.

Additionally, you can share your content there, boost your posts, and get additional exposure, which is always great. You can use all sorts of online tool to help your networks grow, and to help you maintain your profiles. Just make sure you post pictures of your workplace, and your team members; basically add some human touch to your profile. This is important because, otherwise, your profile will look like a bot page, and people really hate that.  

To sum up, you need quality, or the so-called 10X content and you need to actively try to bring people in to see it. However, at the same time, you need to advertise in a non-aggressive manner, and allow your users to discover you on their own. You only need to position yourself at all the right places.  

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