Planning and organizing your business to the best of your abilities is something that is very important if you want your organization to be successful. However, this is only half the work. Just building your business will not be sufficient enough for it to succeed.
Besides having a well-organized business, it is also important to promote it so that people can see how good your products and services are. There is no point in getting a well-organized web host if you don’t have enough traffic.
Getting advertised is important as much as providing good services, this becomes very clear when you know that over 50 % of companies plan on increasing their marketing investments in 2016. The question you are probably asking is how exactly can you increase your exposure in the future and help grow your business to a certain level?
Most of us don’t have budgets like giant companies to invest in assembling a top-class marketing team, and this is why we must look to the alternatives which manifest in the form of many great marketing tools that can take your marketing campaign to the next level. In order to help you reach the marketing goals you have set for 2016, we have put together a list with some of the best tools out there.
It is very important to track the number of people who subscribe to your services, join your mailing list and buy products from you on a daily basis. This can be a very exhausting thing to do – especially if you don’t have an appropriate tool. Keep yourself updated constantly on the most essential analytics from any service you use and do this in real time with Ducksboard. Ducksboard is a tool with a board design which allows you to overview all your analytics on one dashboard.
A study done in 2014 has showed that almost 85 % of small business organizations get their customers when people talk about it and suggest their services to someone they know.
This is something you can’t afford to miss out on. By creating a referral program of your own, you will get a lot of new business opportunities and customers.
ReferraLSnip is a tool that can help you set up a referral program in less than two minutes. All you need to do is put in a few details about your company, make a design for your snippet and just like that your previous customers can start to refer people to your business organization online.
The personas of your customers can help you create marketing campaigns that target a certain audience. But, the question is what can help you make customer personas? Well, there is a little framework that goes by the name of “Person”, and it can help you make a visualization of the potential clients you target by simply putting in their gender, their likes and dislikes, their behavior and their goals in a layout which is very transparent and simple to read.
This tool will also allow you to share the customer personas you have just created. This feature makes Person very suitable for sharing with marketers and other teams.
Knowing that a lot of people visit your site does not mean that they in fact convert. Attracting people to your website simply isn’t enough and many numbers show that the majority of those who visit a certain website will never come back to it. Bearing this in mind, it is important to optimize your site with various tools similar to Picreel.
Picreel can help you “capture” your visitors when they plan on leaving and offer them various exit offers which are customizable.
Content marketing is here to stay. Many have thought that content will die, however it has proven that it’s important more than ever and its one of the key ingredients for a good blog. This is why you should have a separate budget for a content marketing campaign.
Besides finding the right people to handle your content marketing campaign, you should also research the content you have been supplied with. The best tool you can use to do this is BuzzSumo. It can give you various insights on what kind of content your audience likes the most. Performing research is very easy and the only thing you will have to do is to put in a certain backlink or keyword and you will be given a detailed report.
Make sure to try these tools out and I guarantee you can find perfectly good use for them. It will take you a while to get to know how to use them, but once you get used to them, you will find a way to incorporate them in your advertising campaign.