There are many factors that affect the chances of creating a good website.
First of all, before you even think about getting someone’s attention. it is essential to have a good hosting service, so that your website is always online.
The other important thing is consistency with blogging and using appropriate content which will keep the readers on your page. However, many people do not realize the importance of good web design and how greatly it affects SEO.
Design and Trust
According to many online users, visual appeal plays an important part in your website’s success.
How it looks and how it feels will determine if most visitors will find it trustworthy or not.
Having a website that’s unpleasant to the eye will most definitely make present your business in a worst possible way. People will see it as shady and mistrustful. It will make them question your services and intent.
You don’t want that.
Website design definitely affects how most internet users feel about your brand online.
The main features that make people distrust a webpage these days are busy or complicated layouts, numerous pop-up advertisements, boring web design (lacking color) and slow page loading time. The last one may be related to design, but it is far more important to conduct some online research and find a good hosting partner.
Nevertheless, the design should be eye-catching and it should be very user-friendly, as people want to easily navigate through your digital office.
How Does Design Affect SEO?
There are many popular design types that are trendy for a certain period of time. However, due to the fact that you are going to be present on the web for a long time, it is important to go for a unique design that will serve you well for years to come.
So, it might be wiser not to follow the constantly changing trends too much, but to ensure that you grab your hands on a good, evergreen design. Such a thing is very important, due to the fact that it greatly reduces bounce rates. Ignoring this will lead to problems related to your rank in search engine results.
Ignoring this will lead to problems related to your rank in search engine results.
Another important thing is to know that not all popular web design solutions are good for SEO. The Parallax design is very popular now, however, it makes all the content stay within a single URL, which is actually very bad for SEO. That is why it is important to think ahead
Good SEO is like a marathon – it takes a long time, but the results certainly pay off.
Branding
Your website contains a logo, color scheme and design elements that your customers will become accustomed too and identify your brand with. This is going to become a symbol representing your brand, something people can trust.
As we all know, everyone is attracted to a brand they trust and share core values with.
Investing in a good logo is a minimal investment which greatly pays off. As your brand starts to grow, you will see the full benefits of spending some money on branding.
Conversion Rate
A good design can greatly affect your conversion rate as well. The three most important factors which will increase conversion rates, leading to more profit on your side, are:
Website Map
This is related to the user’s navigation. When the user lands on your main page, it is vital that he or she can easily go through your website and find what they are looking for. The user-friendly aspect will retain your visitors and stimulate them to browse more through your website.
Choice of Words
Choosing the right words could stimulate your visitors to take more actions while browsing. For example, words like free, bonus and similar will engage your visitors more, and this could increase your conversion rate up to 4%, which is a lot, especially if your website is visited by millions.
Color
We all know that colors matter, and according to the experience of big online retailers, good content should have big and bold headlines. The color on most websites is usually black, but colors like red can also help engage your visitors. When it comes to call-to-action buttons, neutral colors such as navy blue have been shown to lead to higher conversion rates.
These facts show the beneficial effects of good web design on various aspects of your website. If you do it right, your website will have better SEO, better conversion rates and it will help your customers relate to your brand more easily.
The author is highly qualified and writes blog posts weekly.
