img.buzzfeed.combuzzfeed-staticstatic2016-0713assetbuzzfeed-prod-web12anigif_sub-buzz-2497-1467357620-3-349ade8e96e02c293db5f937e6f374972f77f0b9 July 20, 2016 500 × 258 Locating and Understanding Your Content Marketing’s “Sweet Spot”