If you are looking for a way to expand your business, you have to think of various different elements that can help you achieve this goal. Establishing a website is a must, however, simply having one does not necessarily mean that you are going to increase the number of your customers.
One of the important steps that you have to take is to establish a PPC marketing campaign, which is going to channel a lot of users towards your website. Additionally, it is necessary to establish good landing pages that provide good conversion rates. There are numerous elements that you should think about if you want your landing page to be effective and to increase the number of your customers.
Begin with a Clean Design
Establishing a clean landing page is the perfect solution for achieving satisfying conversion rates and decreased bounce rates. Additionally, a good clean design is going to make your landing page compatible with mobile and tablet users. It is also going to allow you to more easily reach out to your users. The most important things are to utilize the design of your landing page and to drive the users to the final destination with ease.
Of course, this process will be much easier if you specifically design call-to-actions based on data collected from A/B split testing. Avoid picking trendy designs; as trends come and go, you are going to end up investing your time into upgrading and changing your design regularly. So, pick a design that works best for you and stay with it for a longer period of time.
Focus on Headlines
The headline is a powerful tool that you have to take advantage of, as it is the first thing that is going to directly grab the attention of your friends. Do not create clickbait headlines, but those that are going to explain what you are offering and why it is important for your visitors. The headline should be direct, while your subtitle should contain a higher amount of detail.
Explain your Services
First, of all, when the visitors come to your landing page, they should immediately notice that you are there for them. You want to help and you should create content that resonates with the visitor. Do not create content that is a detailed introduction about who you are and what your goals in life are; the potential customer is not there to learn about that. He or she is there because they need your product, and offering a short and detailed presentation of your product is more than enough.
This is the best way to attain new customers. The more time you spend explaining things without getting to the point, the higher the chances that the user is simply going to leave your landing page.
Use Powerful Words to Connect Better
There are several words that you can use throughout your text to better connect with your customers. One of these words is “you”, for a more intimate conversation, as your potential customer will feel like you are directly addressing him or her. Additionally, using the word “imagine” is going to get your customer to envision using your product. This will increase the chances of him or her acquiring the product or service that you are offering. These are only some of the words that are going to affect your landing page positively.
Communicate your Message Fast
Once you get the user to your landing page, you have a matter of seconds to transfer your message to your visitors and keep them there for a longer period of time. One part that we have already mentioned is a clean design of the website; however, the way you place your content is also going to impact the bounce and conversion rates.
This is why it is important to form some kind of hierarchy. You can do this by using different fonts, font sizes and by utilizing bulletins. If you do this correctly, people are going to be able to easily scan your landing page, knowing exactly what you are offering.
These are some of the key ingredients for creating a good landing page. It is going to increase your conversion rates and it will serve as the first window through which people can see the story behind your brand, which is going to sell your products or services while also helping you amass a high number of customers.
The author is highly qualified and writes blog posts weekly.
